What is Wooltrace?
At byLaxtons, we envision a world where sustainability and environmental consciousness are top priority, that’s why we have created Wooltrace. With a commitment to fair trade, traceability, and supporting the British farming industry, Wooltrace offers a range of fully traceable yarns that embody the values of social change and environmental protection. In this blog post, we will explore the foundations, benefits, and features of Wooltrace, as well as its mission to transform the wool industry and create a more sustainable future.
Building on Strong Foundations
Wooltrace is built on four fundamental principles that guide its operations and values:
- Fair Price: By choosing Wooltrace yarn, you are ensuring fair compensation for farmers who work tirelessly to produce high-quality wool.
- Traceable: Complete traceability is at the core of Wooltrace's ethos. Through the innovative "Farm Finder" feature, customers can enter a product code to discover the farm or farms from which their wool originated, promoting transparency and accountability.
- Kind: Wooltrace farmers prioritise animal welfare, adhering to the five freedoms of animal welfare. This dedication ensures that the animals are well-cared for and their wellbeing is protected.
- British: Wooltrace takes pride in supporting the British farming industry by sourcing wool grown and spun in the UK. By collaborating with Woolkeepers, an organisation committed to transforming the wool industry, Wooltrace aims to create sustainable and regenerative routes to market that benefit farmers, animals, consumers, and the land.
Benefits and Features
Wooltrace offers an exceptional experience to its customers by providing maximum traceability and transparency. Through the Farmfinder feature, consumers can gain insights into the origin of their wool by simply entering the batch code of their product. This level of transparency caters to the environmentally conscious consumer base, fostering trust and confidence in the product's sustainability.
Moreover, Wooltrace's initiative to create a united supply chain and promote wool grown and spun in the UK contributes to the support of the British farming industry. By empowering farmers through fair pay and encouraging sustainable practices, Wooltrace is reshaping the landscape of the yarn industry, fostering a more ethical and environmentally responsible approach.
Doing Things the Right Way
Carly Smith, Head of Sales at Laxtons and byLaxtons, emphasises the significance of this project. She says: “Wooltrace is a project very close to our hearts due to the huge social and environmental benefits it presents. Supporting British Farmers through fair pay is at the heart of what we do along with working to provide renewable, biodegradable yarn to stop the microplastic pollution of our land and oceans. Supporting British Farmers through fair pay is at the heart of what we do along with working to provide renewable, biodegradable yarn to stop the microplastic pollution of our land and oceans.”